Few Tips to Keep Blog Active
Every business must have blog. Unfortunately, number of winning business blogs is much less than number of business blogs that actually have failed. Failure is typically outcome of blog owners not investing enough time to blog. They might start out with best of intentions but once they realize how much time it takes to create a post, edit, post, share and monitor it they actually give up. Absolute worst thing to do is to create blog only let it sit there, stationary, for months. Here are few excellent tips to keep your blog active:[sociallocker]Schedule It
Dedicate few minutes of every work day to blog. Write it in planner & stick to it. When things get real busy first thing to normally get tossed to side is blog. A business blog must be a priority, not something that you’ll forget to do.
Maintain collection of ideas
In addition to not having sufficient time, another common complaint about blogging is that there is not anything to blog about. Well, there is plenty to blog about; you need to do some digging. A blog could be a combination of educational and informational posts. For posts related to informational, cover company and industry news. Read other industry blogs & set up Google alerts on the topic of industry for inspiration. Re-write releases from press to share company news. For posts of educational purpose, find out what sort of information your target audience is searching for. Ask your customer service department what types of concerns or questions they receive on usual basis or expand on each question on frequently asked question page & offer a more in-depth explanation.
Hire a Writer
While it might be free to set up blog, it is not free to set up a A-1 quality blog. If you really desire it to stand out it should not just be common WordPress template. It must be specifically designed, which costs money. [/sociallocker]